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21 Jul 2017  
 
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Offline Advertising (6) Online Advertising (23)
 Articles
 Impact of Colors in Advertisements
 Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to be more appealing when compared to any other senses, no matter what the medium of presentation is
 Research in Advertising
 Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular ad
 Women in Advertisements
 Featuring a female model in advertisements initially started with advertisements on products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still b
 Writing a good headline for your advertisement
 Writing a good headline for your advertisementThere is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him r
 Advertising: Self Promotion
 Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather
 Advergaming: Advertising through video games
 The practice of using video games to promote a particular product or an organization is known as "Advergaming". Wired magazine first used this term in a column to describe the commissioning of free
 Advertising using Power Words
 Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the polit
 Celebrity Branding
 Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several a
 Characteristics of a Successful Advertisement
 Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whethe
 Get your creative juices flowing if you want to be an Ad Maker
 Those who don’t have creativity as an in-built talent, it takes some hard work to learn the art of advertising. There are some really basic tricks involved. First, try to put things that you
 How to Create a Successful Advertising Plan
 Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which dep
 How to write Business-to-Business Advertisement
 Business-to-business firms are those firms that sell products and services among themselves. The selling is done to a client of other company, who might use the product for intermediate purpo
 How to write good advertising content?
 To write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they
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